“Because with IKEA I can have my kitchen be any color I want!”
We asked our customers: “Why did you choose IKEA for your kitchen?”
When Henry Ford began selling his Model T in the 1920s, he famously quipped “you can have any color as long as it’s black.”
Many people look at IKEA cabinets and see only 50 shades of white or beige.
They think IKEA is just as limited in options as the Model T was. Wrong.