Since there’s no data or information about IKEA’s consumer or kitchen sales available, we began BBKI creating a list of general insights that our customers mentioned. We built our data collection and customer questionnaires around them. Then categorized the data by US regions, gender, age groups and housing type.
Here’s a few of some particularly helpful insights:
- TRENDS: What’s changed or stayed the same since 2009 regarding IKEA kitchen consumers. What IKEA products do they like more now than before. What are consumers inclined to buy in 2017.
- MOTIVATIONS: What distinct factors motivate the consumer to buy IKEA’s kitchens. What makes a potential IKEA consumer buy from another retailer instead. What motivates the male consumer to buy IKEA kitchens.
- SHOWROOMS: How IKEA’s unique displays influence the customer. How they significantly help increase cabinet lighting and organizer sales? How IKEA’s showrooms boost sales over local kitchen showrooms.
- PRICES AVERAGES: Average price of an IKEA kitchen. Average price by lineal foot. Separated by style, region, housing type and gender. Kitchen price differences between Canada and the US.
- SALES: How consumers plan their kitchen purchases while waiting for the 20% off sales. Why consumers buy more expensive door styles during sales. What percentage of overall sales occur during sales.
- ONE-STOP SHOPPING: How consumers buy because they’re able to buy everything for their kitchen at once. Unmotivated male consumers that buy less because they have to walk the IKEA labyrinth to reach the kitchen department. What consumers buy along with their cabinets.
- TASTES: Consumers likes and dislikes about IKEA kitchens. What consumers like better from Amazon. What the 25 to 35 year-old likes better than the older consumer.
- BLUM & CAESARSTONE: How much these brands influence the consumer to buy.
- WARRANTY: Is the warranty as important to the consumer as low price? Is the appliance warranty more important than the Whirlpool brand name?
- INSPIRATION: The websites, magazines, blogs or sources that IKEA customers use for design inspiration. The blog that women use most. What consumers think about IKEA’s website.
- PURCHASE FREQUENCY: How many IKEA kitchens the consumer has bought before. Why they’re buying again.
- SOLD: What percentage of kitchen designs result in IKEA purchases. How long does the consumer takes to purchase after receiving their design. Do men buy faster then women?
- FRUSTRATIONS: what the consumer doesn’t like about IKEA’s products and services. What they like better about other retailers.
- BIG BOX DESIGNS: The percentage of customers using a big box retailers design as the basis for their IKEA design. What the consumer likes or dislikes about the big boxes design or price.
- REGIONAL: what the differences between the IKEA consumers’ purchases in Toronto versus San Francisco. Where the most kitchens sold. Where does a countertop cost the most.
- SIZE: The average linear feet of cabinets for an IKEA kitchen. By wall and base cabinets.
- KITCHEN AREA: The average square feet of an IKEA kitchen. Average square feet regionally. The average ceiling height.
- ONLINE RETAILER: Consumers that combine their IKEA kitchen purchases with online retailers. Why consumers buy IKEA cabinets when online retailers are less expensive. What consumers like better with online retailers.
- BIG BOX RETAILERS: What IKEA consumers like better about the Big Boxes. What Big Box services are considered worse.
- DESIGN: The percentage of kitchens designed with islands. The proportions between L, U, G or galley kitchens. Why some consumers revise their design more than two times.
- CABINETS: Why consumers dislike framed cabinets. The quantity of wall cabinets in an average kitchen. The percentage of kitchens that have 39″ wall cabinets. The drawer base width most selected.
- COUNTERTOPS: Which IKEA customers usually buy IKEA’s countertops with their cabinets. Where else do they buy them. Is quartz quoted more than solid surfacing? The average quartz countertop price for an apartment owner. What color laminate is most sold.
- APPLIANCES: The proportion of customers that buy their appliances from IKEA. How many use their existing appliances. Why the consumer prefers ranges to cook tops. Other retailers where they buy appliances. Which dishwasher and microwave is most selected.
- INSTALLATIONS: The ratio of consumers that install IKEA cabinets themselves. The greatest installation problems. What women think about RTA cabinets. Customers thoughts about IKEA’s Certified Installers.
- DOOR STYLES: The ratio of door styles designed and sold. The styles that are selected least. The price of a kitchen for each door style. Which accent doors are least sold. What doors are used most on an island.
- SINKS & FAUCETS: The percentage of designs using IKEA sinks and faucets. The brands purchased if not from IKEA’s. Consumer dislikes about IKEA’s sinks and faucets. What consumers like about Home Center faucets.
- PULLS AND HANDLES: The least purchased styles. Why consumers prefer to buy them online. Percentage of designs with IKEA pulls and handles. Other brands purchased.
- ORGANIZERS: The organizers most and least designed and purchased? The average price for accessories per kitchen. What consumers like best about them. How many are purchased online.
- CUSTOMIZATION: The three cabinets most customized.
- PAY FOR DESIGNS: why consumers pay for a design instead of designing for free with IKEA. What they dislike most about the Home Planner. Do they feel that IKEA’s associates are certified designers.
