Blue Box Kitchen Intelligence
Pop quiz!
Which comes first, the cabinet or the organizers inside the cabinet?
Not what you expected, right?
It’s almost as if IKEA kitchen customers design their entire kitchen around the interior organizers!
IKEA officially launches its new kitchen product line, SEKTION, in February of 2015. That’s only three weeks away.
The rumor has been that SEKTION will closely resemble METOD, IKEA Europe’s kitchen line. Because IKEA’s been so secretive about SEKTION nobody really knows what SEKTION will look like.
Our Inspired Kitchen Design blogger went undercover to learn more about SEKTION.
We asked our customers: “What motivates you to buy an IKEA kitchen?”
A popular answer: “I can see my kitchen when visiting an IKEA showroom!”
We hear this a lot when we ask IKEA kitchen customers why they chose IKEA. At first the answer just didn’t make sense. Visit any kitchen showroom and you’ll see plenty of kitchens. What was so different about IKEA?
[Read more…]
