Blue Box Kitchen Intelligence
Pop quiz!
Which comes first, the cabinet or the organizers inside the cabinet?
Not what you expected, right?
It’s almost as if IKEA kitchen customers design their entire kitchen around the interior organizers!
We asked: “What about IKEA kitchen appliances?”
A popular answer: “There aren’t any options to make them look built-in, so I didn’t consider them.”
Sure, IKEA designs their kitchen line to be practical and functional. That’s one reason why IKEA attracts so many customers – aside from the affordability, of course!
But does that mean kitchens have to look ugly? Or if not ugly, then not so darn IKEA?
More and more frequently, IKEA kitchen customers want that sleek European look of integrated appliances. They don’t want their refrigerator sticking out like a sore thumb. They want the appliances tucked away behind panels and false doors.
IKEA officially launches its new kitchen product line, SEKTION, in February of 2015. That’s only three weeks away.
The rumor has been that SEKTION will closely resemble METOD, IKEA Europe’s kitchen line. Because IKEA’s been so secretive about SEKTION nobody really knows what SEKTION will look like.
Our Inspired Kitchen Design blogger went undercover to learn more about SEKTION.
“Because with IKEA I can have my kitchen be any color I want!”
We asked our customers: “Why did you choose IKEA for your kitchen?”
When Henry Ford began selling his Model T in the 1920s, he famously quipped “you can have any color as long as it’s black.”
Many people look at IKEA cabinets and see only 50 shades of white or beige.
They think IKEA is just as limited in options as the Model T was. Wrong.
[Read more…]
We asked our customers: “Why choose IKEA’s particleboard kitchen cabinets over another company’s plywood ones?”
IKEA customers prefer particleboard. But why, when so many people think plywood is better?
Don’t underestimate an IKEA kitchen customer. Sure, they like those glossy green cabinet doors, but they tend to know more about cabinet box construction and materials than you would think.
[Read more…]
